Bridging the Gap Between CPA and Business Owner
60 Minute CFO:
Quickly and easily explains all aspects of finance to your closely held business clients.
Creates a solid relationship when CPA and client are on the same level of understanding financial concepts.
Helps ensure the financial health and ultimately the success of clients' businesses by explaining the difference between profits and cash flow.
Introduces your clients to the powerful analysis and forecasting software included with the book.
Combined with complimentary software, 60 Minute CFO is the unique solution that successfully gets CPAs and clients on the same page, literally.
Getting started is easy!
STEP 1: Order books at wholesale cost (1 per CPA, and 1 per client): order form
STEP 2: Client and CPA read the book (60 minute read time), and download the Business Mastery software (free .xls).
STEP 3: The CPA uses the Business Mastery software to input 2-3 years of client's financials (Income Statement and Balance Sheet).
STEP 4: Using the Business Mastery software, the CPA communicates key ratios to the client and shares observations.
STEP 5: After just a few months, the practice of using the key ratios calculated by the Business Mastery software establishes a solid base of communication between client and CPA concerning the financial status of the business.