The 60 Minute CFO Velocity Membership
Velocity = Speed + Direction
Is This You?
You avoid your financial reports because they feel like a foreign language.
You’re not sure if your business is profitable—or just surviving.
You feel stuck trying to communicate with your bookkeeper, CPA, or CFO.
You want actionable financial insight—not a firehose of info.
You’re too busy running your business to go down a Google or YouTube rabbit hole… again.
Sound familiar? You’re not alone.
Most business owners are flying blind financially—and it’s costing them growth, peace of mind, and profit.
But it doesn’t have to be that way.
What If Instead You Felt...
Confident in your ability to read and understand your financial statements.
Empowered to make data-driven decisions that propel your business forward.
Calm and in control, knowing exactly where your money is going and why.
Excited about setting and achieving clear financial goals for growth.
Connected to a supportive community of like-minded business owners who share insights and solutions.
On a path that is perfect for you to accelerate your business to where you want it to be.
You don’t need a finance degree—you just need the right system, coaching, and support.
Introducing the 60 Minute CFO Velocity Membership
A no-fluff, high-impact community for business owners ready to master their finances.
Here’s What You’ll Get as a FULL VELOCITY Member:
Bi-Weekly Coaching Calls: Get expert insights and answers to your burning financial questions. Calls are typically every other Tuesday at noon PT.
Peer Community of A-Players: Connect with financially curious and fluent business owners who understand your challenges.
Industry Benchmarks: Understand how your business compares and set achievable goals.
Exclusive Resources: Gain access to tools, templates, and content to simplify your financial journey.
Access to 60 Minute CFO Academy: Watch the book come to life in our animated online course. Perfect for visual learners.
Access to 60 Minute CFO Expanded Academy: Access our comprehensive online workshop anytime—no waiting for a live cohort to begin or worrying about dates that don’t work for you. The recordings are available whenever you need them, allowing you to learn at your own pace and on your schedule. What’s better is they are searchable with transcripts and captions so you can cut right to the part you need now.
Last, and certainly not least - accountability. As a part of the community, we expect your participation in the calls and message boards. Science shows that without taking action, you do not get results, and we are not in the business of having our students not get results. If you do not have the time, energy or desire to DO the work, this is not for you.
Become a Member
HOW IT WORKS
Tier 1: On-Demand Courses Only - $99/month
Perfect if you're just getting started. Includes:
Access to all recorded content (10+ hours of gold)
Self-paced, cancel anytime
Tier 2: Full Velocity Membership – $299/month
This is for people ready to DO the work and get results. Includes:
Everything in Tier 1
Live coaching calls (every other Tuesday at noon PT)
Community interaction
Benchmarks, accountability, and tools
Access to me, Tracy (yep, the real me—not a bot or a subcontracted “coach”)
⚠️ If you’re not ready to participate, this is not for you. This is for action-takers, not spectators.
Our Promise to You:
Learn what your numbers are really telling you and see your business' financials like a story unfolding in front of you.
Don't spend another minute dreading your financials. You owe it to yourself and your business to finally understand what your numbers are telling you, once and for all!
💸 Refund Policy: If you get inside and realize it’s not what you expected or needed, you can cancel within the first 3 days for a full refund — no questions asked. Otherwise, cancel anytime and you will not be billed for subsequent months.
TESTIMONIALS
“Tracy teaches a complex subject in a kind, patient, and powerful way.”
“This was such an excellent course!!! Tracy is an excellent teacher, and I appreciated how accessible she was throughout the course by email to answer questions. The course materials – the book, the online course, the slides for the sessions – were very helpful and clear, with a good amount of repetition and rephrasing to make it accessible without being redundant or obtuse.
Big kudos to Tracy as an instructor, and to 60 Minute CFO in general for creating a valuable course.”
“I am SO glad I took this class. It was incredibly helpful as I work through my next project and how to use finance and understand terms and how they relate to each other.
I feel so much more knowledgeable and also feel confident in how I talk about financials in a way I have never before. So thank you.
Also, Tracy is a great teacher, I liked how she made things memorable and fun. It kept it light and entertaining.”
“I took this class to improve my Financial Literacy so I can speak more confidently about the company’s finances with other industry leaders, lenders, my banker, my accountant, and my team.
I learned how to create a 5-8-5 plan when forecasting your Income statement and that it’s all about the Gross Profit Margin! Increasing it by 1 – 2% can make a big difference!”
“I now feel SO much more confident reading and discussing financials, especially the balance sheet. The Business Mastery tool was worth every penny alone but being part of the cohort made it even better.
We are already having better conversations and we’ve changed our EOS scoreboard to now include Current Ratio, Debt-to-Equity ratio, monthly net cash flow change, and survival score!”
“Thank you so much for the wealth of information provided in the class. I am so happy I took it. It has given me the confidence I needed to take my business to the next level.”
“I consider the class exceedingly valuable. Tracy is a great presenter who obviously has a lot of real world experience, passion for the subject matter and has an exceptional ability to instruct those who do not possess her level of financial knowledge.”
“Tracy is a great educator and her passion for the material is very obvious. She has an exceptional ability to take her vast financial knowledge and express it in layman’s terms that even the non-financial folks in the group can grasp.
I really did NOT want to take the class to be honest because finance makes my head hurt but I am actually exceedingly glad that I did.”
FAQs
I'm pretty busy. How long does this commitment take?
We recommend an hour a week to get started. That will give you ample headspace to consume content, do financial work, and attend a call when scheduled. If you have more time to dedicate, that’s great too, but less time will leave you scrambling.
What’s the difference between the Velocity Membership and the Live Cohort? When is the next Live Cohort?
The membership replaces the Live Cohort and will have much of the same content, just in a different structure. Instead of the boot camp style training of the Live Cohort, this is more spread out and has more touchpoints with me, other students and chances to take info in over time. If you’ve had your eye on the Live Cohort, the full Velocity Membership is for you.
